Investopia

🔍 Problem

Most investment tools are built for people who already know what they're doing. They're cold, technical, and overwhelming for beginners who don't know what to ask or where to begin. This project explores how to make that first step more intuitive and approachable.

🔧 Approach

Instead of asking "What's your risk tolerance?", Investopia invites users to design a city. Each decision maps to a core investment dimension:

• "How extensive is your city's layout?" → Financial literacy
  A sprawling city reflects familiarity with investing concepts, while a compact layout suggests someone just starting out.
• "How tall are the buildings?" → Investment horizon
  Taller buildings represent longer-term investment thinking; shorter structures indicate a preference for near-term goals.
• "What's the architecture style?" → Risk tolerance
  Bold, modern architecture signals comfort with risk, while classic, conservative styles reflect a more cautious approach.
• "How many green areas?" → Value orientation
  More parks and greenery show stronger interest in ESG-aligned investments.
• "How lit is your city?" → Engagement level
  A brightly lit city indicates active involvement in managing investments; dimmer lighting suggests a hands-off approach.

💡 Solution

The interface is divided into two parts: the evolving cityscape appears on the left, while the right side houses the interactive question. Each screen includes a clear prompt, a slider for input, and an optional explanation for users who want to understand the logic behind the metaphor.

As users adjust their answers, the city updates in real time—buildings rise and fall, architecture shifts in style, greenery expands or contracts, and lighting adjusts to reflect their choices. This makes abstract investment preferences visually tangible.

Once complete, users receive a unique investor profile along with a snapshot of their personalized city. This result can be saved or shared with an advisor, giving beginners a clear starting point for more focused, productive conversations.